PETA “98% Human”

COMMERCIAL

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VFX Breakdown

The Mill

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Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Copywriter / Associate Creative Director: Alessandro Fruscella
Art Director / Associate Creative Director: Daniel Aykurt
Account Director: Ben Griffiths
Account Executive: Alfredo Lang
Group Executive Producer: Brian Mitchell
Senior Producer: Tara Leinwohl
Director Music Production: Rani Vaz

VFX Breakdown – Developing a 100% CGI Chimp

The Mill

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Watch the VFX Breakdown to see how Mill+ developed custom simulation tools to create the muscle, skin, blood and hair systems needed to bring a realistic fully CGI chimpanzee to life in the VES Awards winning PETA “98% Human” spot.

VFX Breakdown – Compositing

Kyle Cody | The Mill

[vimeo height=”HEIGHT” width=”WIDTH”]https://vimeo.com/87017643[/vimeo]